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Eurokids is the country’s leading brand in the pre school segment. The client wished to embark on a rapid pan India growth plan. The brand was up against a few regionally active brands and a number of pop and mom and aunty next-door pre schools which mothers who were relatively unaware of the advantages of sending the kids to a pre school with scientific curriculum content have traditionally patronized.
The agency was commissioned to primarily help in creating a brand differentiation, increase awareness and increase the brands footprint across the nation.
The agency delivered incremental franchisee points by creating a strong value perception for the brand allowing it to command a substantial price premium versus category norms and by reinforcing core brand values ,superior content, integrity and a super foundation for the child’s development.
TV, Print, Radio, digital, events and Brand Collaterals
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