Lakmē Academy

The Background

Lakmē Academy powered by Aptech is India’s leading beauty and wellness brand —fusing industry curated curriculum, hands-on training, and real-world glamour to empower ambitious talent from every corner, especially Tier 2 and 3 towns. It’s the launchpad for young aspirants ready to make their mark in the beauty industry

 

Challenge

The key challenge was to drive increased admissions and footfall at franchisee centres, provide aspiring students an opportunity to work in the industry in a hands on manner while simultaneously elevating Lakmé Academy powered by Aptech’s brand perception as India’s premier beauty and wellness education provider

 

Strategy

A dynamic, multipronged approach blended aspirational celebrity campaigns, influencer partnerships, a unique beauty reality show IP  and authentic student stories to spark deep emotional resonance and keep Lakmé Academy forever aspirational.

• Integrated Marketing: Consistent, cross-platform campaigns—spanning TV, digital, print, and outdoor—positioned the Academy as the launchpad for young women from smaller cities to achieve their dreams.

• Iconic IP – Winged: The creation of 'Winged,' India’s first beauty reality show with MTV, offered students a national platform to shine and learn from industry leaders, reinforcing Lakmé Academy’s reputation as an innovator.

• Celebrity Credibility: Endorsement by Bollywood icon Ananya Panday elevated the brand’s glamour and relatability, inspiring young aspirants across the country to pursue their ambitions with pride.

 

Results

• Enhanced  Enrollments:  take from urvaksh 

• Increased Brand Credibility: Events like Winged and collaborations with celebrities  positioned LAPA as a beauty powerhouse.

• Higher youth connect : greater opportunities to connect with real world experience at glamour events.