Facia began as a herbal facial bar enriched with Ayurvedic ingredients like kesar, chandan, aloe vera, and camphor. The brand later extended Facia into a broader skincare range with new variants and products.
• “From occasional indulgence to everyday skincare ritual” – above the shoulders
• Created the ‘daily facial’ sub-category
• Democratised salon-like skincare for regular use
• Shifted usage from event-based to habit-based consumption
• Sparked competitive imitation, validating category creation
• Imitated by fair & lovely in their “Har din fair and lovely” campaign series